Retail sector

The gardening leader with over 1,000 points of sale, the Gamm vert franchise network owned by InVivo’s member cooperatives is structured in three store formats:

 

• Gamm vert Nature for large leisure garden centres in urban areas
• Gamm vert for local garden centres in suburban areas
• Gamm vert Village in rural areas

 

The Gamm vert business model is based on two core activities: first, vegetable gardening and animal foods; second, two counter-cyclical ranges reflecting its regional roots: typical rural products and clothing and footwear.

 

With its multi-channel strategy, the brand makes purchasing easy for customers. This strategy was reinforced with the recent integration of Plantes et Jardins, the number-one online retailer.