- French number 1 in products developed thanks to the brand Père Dodu,
- leader in fresh breads sold in French supermarkets and restaurants;
- French number 2 in fresh poultry with 15% market share;
- French number 2 turkey with 11% of market share.
Galliance’s ambition: to promote French quality in all markets
Terrena’s strategic ambition for its Poultry division is articulated around three axes:
1- Offer competitive and quality products, able to be strong alternatives to imports. This involves setting up channels in partnership with customers and developing brands.
2- To invent with the Terrena producers the poultry breeding of tomorrow, based on La Nouvelle Agriculture® (New Agriculture). This model of agricultural production, innovative and transparent, takes into account animal welfare and the environment. It guarantees the origin and the quality of the products, aiming at the best quality / price ratio for the consumers and a fair remuneration for the producers. The goal is to make Terrena the most innovative player in Europe in poultry production.
3- Export from our territories the French know-how, bringing an offer adapted to each market.
Quality and competitiveness at each stage of the industry.
Standard poultry of quality, organic, labeled or La Nouvelle griculture®: the sector implements strong differentiation strategies based on its mastery of trades. Upstream, this know-how includes hatching with the Boyé hatcheries, the breeding of farm poultry and Label Rouge with the Farmers of Ancenis as well as standard poultry, certified and La Nouvelle Agriculture® with Valiance. Farmers work hand-in-hand with the backing of the industry to produce poultry that meets the demanding specifications of their customers and the evolving expectations of end consumers. With its 18 production sites and its powerful brands such as Père Dodu, Le Picoreur and Nature de France, Galliance thus valorizes quality poultry on all growing segments (fresh poultry, turkey, elaborate products) in France and abroad. .
Terrena intends to value the know-how of its producers and territories in potential markets, and thus contribute to the consolidation of a poultry sector creating value.