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Retail sector

This sector regroups garden centers Gamm vertand logistics platform Edi Mag


Gamm vert, the French garden leader


Gamm vertThe gardening leader with over 1,000 points of sale, the Gamm vert franchise network owned by InVivo’s member cooperatives is structured in three store formats:


  • Gamm vert Nature for large leisure garden centres in urban areas
  • Gamm vert for local garden centres in suburban areas
  • Gamm vert Village in rural areas
The Gamm vert business model is based on two core activities: first, vegetable gardening and animal foods; second, two counter-cyclical ranges reflecting its regional roots: typical rural products and clothing and footwear.
With its multi-channel strategy, the brand makes purchasing easy for customers. This strategy was reinforced with the recent integration of Plantes et Jardins, the number-one online retailer.


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