The Poultry Division of Terrena becomes Galliance
Six months after the takeover of Doux Group by Terrena, the Poultry Division created by the addition of Doux and Gastronome, the historical subsidiary of the cooperative, becomes Galliance.
The new name will now embody the ambition of Terrena for poultry and allows the industry to assert its identity and its strategy around three axis:
- the alliance of two major companies in the poultry industry, Gastronome and Doux, which is becoming the number 2 on the French market and the first French poultry exporter internationally;
- the pride of gallinaceous bird breeders who have the willingness to adapt production methods and quality products to the market challenges by “Nouvelle Agriculture”;
- France, the origin and the trademark of a unique know-how internationally. The aim is not only to regain the domestic market but also to export the French quality internationally.
Galliance with a revenue of €1.3 billion, employs 6,000 employees and promotes the production of more than 1,400 farmers, is organized into four divisions:
- Fresh poultry;
- Processed products;
- Export, through Doux SA which will keep its own identity.
To make Galliance a strong player in the poultry sector, Terrena is to start an investment plan that will lead to doubling its historic commitment to the equivalent of €50 million per year for three years. This plan includes the construction of a new slaughterhouse in Ancenis (44) in the West of France for all premium poultry but also major efforts in R&D to renew the offer for export markets. Finally, it includes a stronger presence of the Père Dodu brand in supermarkets in both processed products and chilled raw products.
As is indicated by Hubert Garaud, president of Terrena: “In a particularly difficult environment for the agricultural world, we want to invest to provide sustainable opportunities for our producers. We want to build through innovation and quality, a creative poultry value chain, able to defend the positions of French poultry producers on the European and world market. “